The interdisciplinary approach requires a mixed set of methods that includes:

• participant observation
• sensory walks
• semi structured interviews
• discourse analysis

While city planners and local administration mostly focus on residents and their opinions as well as business owners and their demands, employees and consumers are ignored or excluded from participative forms of city planning. However, the conducted media analysis demonstrates that consumers are the driving force in shaping the public image of city quarters, and, furthermore, constitute the majority of public space users. This fragmented field of discourses is widely overlooked in the current research, yet it provides key insights into how the discourses of social space is constructed. Tentative analysis of the data gathered during the first fieldwork period (2014 – 2016) reveals that the differences in spatial practices and discourses on space show a clear coherence with the matter of sensuous and mediated perception. Besides disputes over property and land between authorities and locals, the misunderstandings based on divergent conceptions of space lead to conflicts regarding the use of public spaces and the creation of new urban spaces.